Author: Bernd Zipper & Judith Grajewski

Bernd Zipper is Founder and CEO of zipcon consulting GmbH, one of the leading consulting companies for the print and media industry in Central Europe. The technology and strategy consultant and his team actively support practical implementation in a wide variety of customer projects. His work involves developing visions, concepts and strategies for the players active in the print production process across a wide range of industries. His areas of expertise include online print, mass customization, strategy and technological assessment for print, and the development of new strategies in the print and media environment. Bernd Zipper is the creator and chairman of Initiative Online Print e.V. and, in addition to his consulting activities, is an author, lecturer and sought-after speaker, orator and moderator. His visionary lectures are regarded worldwide as trend-setting management recommendations for the print and media industry. (Profiles also in Xing, LinkedIn). Judith Grajewski worked for Deutscher Drucker for 14 years and, as an editor, reported primarily on the growth market of digital printing, helped to build up the print.de portal and the social media channels as the online editor, and dealt with content management and marketing strategies as a “transaction editor”. After a brief interlude as editor-in-chief of the Sign&Print advertising technology and LFP trade portal, the graduate engineer in media technology (FH) remains true to her passion for print and now devotes herself to advising and supporting projects for print companies on their way to a digitalised future. In addition, as an editor for Beyond Print, she regularly provides insight into relevant e-business print topics. (Profiles also at Xing, LinkedIn)

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Egal, auf welches Nachrichtenportal man schaut: ChatGPT und die dahinterstehende Künstliche Intelligenz sind gerade DAS Thema der Stunde. Auch andere KI-Tools, wie DALL-E, Whisper oder Midjourney spült der Hype gerade in den Fokus der Aufmerksamkeit. Höchste Zeit also, darüber nachzudenken, inwiefern diese Technologie das Zeug dazu hat, auch Onlinedruckereien in ihrem täglichen Geschäft zu unterstützen.

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